As Memorial Hospital of Union County began to grow, there was a need to have all assets fall under a health system instead of the hospital. An outside creative agency was initially hired to develop the logo and branding. I was allowed to submit concepts. The committee, made up of senior leaders, board members, city and county commissioners, decided to peruse my creative directives and designs over the hired agency. The following are a few snippets from presentations to the committee overseeing the change.